Ranked #4 of 8 in AI phone answering for business
Goodcall review
An AI phone answering service for small businesses, billed from $79 a month by unique customers served, with no per-minute charges1.
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Verdict
7.3/10
Pick Goodcall if you run a small US business that wants an AI receptionist built without a developer and a bill that does not grow with call length: $79 a month covers 100 unique customers, local number included12.
Best for Small US service businesses
Skip it if you operate outside the US3, need toll-free, Canadian or international numbers, or take calls with patient information on a budget under $299 a month2.
| Company | Goodcall AI, Inc., headquartered in Cupertino, California4; its terms list a Cupertino contact address53 |
|---|---|
| Origin | Began inside Google in 2017; a Google hackathon led to CallJoy, incubated in Area 120, and Goodcall later became an independent business6 |
| Plans from | $79 a month (Starter, 100 unique customers)1 |
| Billing unit | Unique customers per month; no metering of minutes, calls or tokens2 |
| Phone numbers | Local US numbers only; no toll-free, Canadian or international numbers2 |
| Languages | English, per the How it works page. Goodcall's llms.txt file says English or Spanish78 |
| Compliance listed | HIPAA, SOC 2 type II, PCI DSS, ISO 27001:2022 (Goodcall's Vanta trust center)9 |
| Recognition | Twilio 2024 AI Startup Searchlight honoree, one of 16 picked from 500+ applicants10 |
How Goodcall scores
| Call quality 25% | 7.0 | Goodcall states that Goodcall 3 responds in under 500 milliseconds11. The agent offers six voices and spells back names, numbers and emails8, and Goodcall says every call is reviewed by people and automated checks6. This site found no independent latency or accuracy figures and has not run test calls. Score: a latency claim without documented interruption handling gives 7.0. | |
|---|---|---|---|
| Setup 20% | 8.5 | Gabi builds the agent from a typed or spoken description or from your website, with no code12. Gabi runs practice calls before anything goes live, and forwarding guides cover 24 carriers8. Picking a number takes about two minutes in the app2. You cannot port a number to Goodcall yourself2. Score: an agent built from your description or website, with practice calls before go-live, gives 8.5. | |
| Integrations 15% | 7.0 | Google Calendar, Google Sheets and HighLevel connect natively, Zapier reaches more than 10,000 apps, and any other system connects through an API tool or MCP server2. Transfers go to up to three contacts in order, and transfer contacts are unlimited on every plan2. Starter includes one external tool1, and the number sends texts but cannot receive replies2. Score: Google Calendar and HighLevel natively, everything else through Zapier, an API tool or MCP, give 7.0. | |
| Price 20% | 8.0 | Starter costs $79 a month for 100 unique customers with no charge for minutes, calls or tokens, and a local number is included12. By Goodcall's own math, Starter works out to about 13¢ a minute at four-minute calls1. Extra customers cost 79¢, 26¢ or 15¢ by plan, with no setup fee or minimum term12. Test calls draw on a per-plan AI usage allowance that you top up $5 at a time2. HIPAA use needs Scale ($299 a month) or Enterprise2, and Goodcall announced that existing subscriptions would move to new pricing on December 1, 202513. Score: a free demo agent, no contract, $79 at 100 callers and $129 at 300 give 8.0. | |
| Trust 10% | 6.0 | Goodcall's Vanta-hosted trust center lists HIPAA, SOC 2 type II, PCI DSS and ISO 27001:2022 by name, with no audit period on its overview page9, and Goodcall signs a BAA on Scale and Enterprise only2. Callers are told they are speaking with an AI and every call is recorded and transcribed2; an April 2024 help article says a recording notice plays before a transfer and cannot be turned off14. The privacy policy, last updated September 28, 2024, lets Goodcall use call audio and transcripts to train its models, and the opt-out it offers covers manual review3. The terms grant Goodcall a perpetual, irrevocable license to recorded customer information5. Score: compliance names with no audit period, every call recorded and a policy that allows training on call audio give 6.0. | |
| Support 10% | 5.5 | The help center lists email and the in-app help button as the ways to reach Goodcall15. The help center gives [email protected] and the FAQ gives [email protected]152, and a December 2025 help note offers an annual plan that the current FAQ says does not exist132. Goodcall's LinkedIn page lists 2 to 10 employees4. Enterprise adds onboarding and an SLA1. Score: email and in-app help only, with contact details that disagree, give 5.5. |
Goodcall pricing
| Plan | Price | Notes |
|---|---|---|
| Demo agent | $02 | Build the agent, test it and hear it answer at no cost. It has no phone number; billing starts when you add a number and pick a plan2. |
| Starter | $79 a month1 | 100 unique customers a month, then 79¢ each (about 150 calls a month by Goodcall's estimate). 5 workers, 1 external tool, base AI usage of about 100 test runs, 1 team member, 30-day call history. |
| Growth | $129 a month1 | 500 unique customers a month, then 26¢ each (about 750 calls). 10 workers, 5 external tools, about 500 test runs, 5 team members, 90-day call history. |
| Scale | $299 a month1 | 2,000 unique customers a month, then 15¢ each (about 3,000 calls). 20 workers, 15 external tools, about 2,000 test runs, 10 team members, unlimited call history. The lowest plan on which Goodcall signs a HIPAA Business Associate Agreement2. |
| Enterprise | Contact sales1 | For more than 2,000 customers a month, several connected systems or a franchise group: volume pricing, onboarding and an SLA. |
Strengths and weak spots
Strengths
- No charges for minutes, calls or tokens: you pay per unique customer, so call length never changes the bill, and spam and wrong numbers do not count1.
- Gabi builds and edits the agent from plain English, runs practice calls, and nothing reaches callers until you publish128.
- Transfers retry busy lines and move through up to three contacts, and transfer contacts are unlimited on every plan2.
- Month to month with no setup fee and no minimum term, and every plan includes a local number2.
- Callers are told they are speaking with an AI, and Goodcall signs a HIPAA Business Associate Agreement on Scale and Enterprise2.
Weak spots
- US only: local US numbers with no toll-free, Canadian or international numbers2, and the privacy policy says the service is intended only for users in the United States3.
- Language support is unclear: the How it works page says English, and Goodcall's llms.txt says English or Spanish87.
- Calls with patient information require Scale ($299 a month) or Enterprise and a signed BAA2.
- Every call is recorded2, and the privacy policy lets Goodcall keep call audio and transcripts to train its models3.
- Starter allows 1 external tool, 1 team member and 30 days of call history1, the number cannot receive text replies, and you cannot port your number in yourself2.
Alternatives to Goodcall
- RingCentral AI Receptionist RingCentral phone customers, 7.6/10
- Smith.ai AI with human backup, 7.1/10
- Retell AI Pay-per-minute AI call agents, 7.9/10
Goodcall: common questions
How much does Goodcall cost?
Starter is $79 a month for 100 unique customers, Growth $129 for 500 and Scale $299 for 2,000. Extra customers bill at 79¢, 26¢ or 15¢ each, and Goodcall never charges by the minute1. Every plan is month to month and includes a local phone number2.
Is Goodcall HIPAA compliant?
Goodcall says yes, on the Scale plan ($299 a month) or Enterprise, once you sign its Business Associate Agreement before the agent takes calls with patient information2. Its trust center lists HIPAA and SOC 2 type II9.
Can I keep my existing business number with Goodcall?
Yes. The number stays with your carrier, and you forward calls to your Goodcall number, either every call or only busy and unanswered ones. You cannot port the number to Goodcall yourself2.
Sources
- Goodcall. Goodcall Pricing | AI Answering Service from $79 a Month. Checked 9 Nov 2026.
- Goodcall. Goodcall FAQ | Pricing, Phone Numbers, Billing and HIPAA. Checked 9 Nov 2026.
- Goodcall. Privacy | Goodcall Help Center. Checked 9 Nov 2026.
- LinkedIn (company page linked from goodcall.com). Goodcall | LinkedIn. Checked 9 Nov 2026.
- Goodcall. Terms of Service | Goodcall Help Center. Checked 9 Nov 2026.
- Goodcall. About Goodcall | Trusted Voice AI Agent for Businesses. Checked 9 Nov 2026.
- Goodcall. Goodcall llms.txt (site summary for AI assistants). Checked 9 Nov 2026.
- Goodcall. How Goodcall Works | AI Phone Answering System. Checked 9 Nov 2026.
- Goodcall AI Inc. (hosted by Vanta). Goodcall Trust Center. Checked 9 Nov 2026.
- Twilio. Twilio Unveils the Honorees of the 2024 AI Startup Searchlight Awards. Checked 9 Nov 2026.
- Goodcall. Introducing Goodcall 3: Speed, Accuracy, Enhanced Call Automation. Checked 9 Nov 2026.
- Goodcall. AI Answering Service & Receptionist for Small Business | Goodcall. Checked 9 Nov 2026.
- Goodcall. Goodcall Plan and Pricing Update | Goodcall Help Center. Checked 9 Nov 2026.
- Goodcall. Goodcall's Call Recording Notification | Goodcall Help Center. Checked 9 Nov 2026.
- Goodcall. Contact Goodcall | Goodcall Help Center. Checked 9 Nov 2026.